These ads are marked as “Sponsored” / “ad” and that’s the only way they differ from organic search results, so many internet users don’t make a difference whether it’s an ad or an organic result, because they get what they want and are asked for.

This type of advertising is considered one of the best and most effective ways of advertising, because the user is served what he/she is searching for, only through a paid format. For example, when you type “Hotels in Belgrade”, the first 4 items are advertisements from some hotels and from Booking and Trivago, after which the sites that are organically ranked best on Google are displayed, read more about this in the SEO service.

You only pay when someone clicks on your ad, not per impression like on the other advertising platforms. You can also set a daily budget so that Google doesn’t spend large amounts that you can’t finance, so you have control over costs.

In addition to the so-called search ads, which we described above, there are also video ads, banners, shopping ads, etc., which can be used to show as many times as possible to a certain audience on different Google platforms and devices.

All in all, Google Ads is the best way to reach your target group, increase traffic on your website, as well as sales and lead generation, and is an important part of your Search Engine Marketing (SEM-Search Engine Marketing) strategy.