Some of the reports you can look at are: where your visitors come from, what age and sex they are, from which platform they came to your website, how long they stayed, which pages are the most visited, which products are the most purchased, and much more.

Of course, all statistics are anonymous, so you don’t know if it’s Peter or Mia, but a user under a certain number. In order to track all this, you need to insert the Google Analytics code on your website.

It is an important part of a digital marketing strategy and allows owners to make data-driven decisions to improve their website and online presence.