Instagram requires beauty because it is a platform where aesthetics are highly valued and it is designed to emphasize visuals, photos, and design itself.
It is ideal for all businesses that have something to show (tourism, food, fashion, decor…). However, due to its popularity, other niches have managed to present their services or products through graphic design (visuals) and words.
With the help of well-chosen hashtags (#), investment in advertising, and selection of the right influencers, the brand reaches a large number of people and spreads awareness of its existence. And with the help of interesting, beautiful, and useful stories and reels, you create interesting content that will draw the attention of potential buyers to you, in the sea of content that is marketed to them.
Leave this part of the work to people who only deal with it (us or another agency), and you take care of the business development itself.